Press Enter


    Press Enter


    BMW Genius Apprenticeship – Cooper Croydon

    Project description:

    Apprenticeship summary

    Weekly wage


    Working week

    40 hours, per week. Shifts TBC.

    Total hours per week: 40.00

    Apprenticeship duration

    18 months

    Possible start date

    21 May 2018

    Date posted

    22 Feb 2018

    Apprenticeship level

    Intermediate Level Apprenticeship

    Reference number



    1 available

    We are currently recruiting for a BMW Genius Apprentice.

    The successful applicant will have the opportunity to work with one of the worlds most prestigious and technologically advanced car manufacturers. You will be working in a busy BMW/MINI Retailer, and your role will be focused on dealing with customers, who have high expectations and a varied range of needs and demands.

    The Genius Apprenticeship Programme is unique to BMW and provides the highest level of customer service training to deliver the ultimate customer experience. The programme is designed to enable you to use your engaging personality to inspire and excite customers regarding the features and benefits of the latest BMW products and technologies.

    The training takes place over an 18-month period in the form of classroom sessions delivered at the BMW Group Academy UK in Berkshire.

    As a Genius Apprentice, you will:

    Proactively approach customers in the showroom to welcome them and see if they need any help

    Provide customers with specific information about all BMW products

    Keep up-to-date with the latest product information

    Work closely with the Sales Executives to plan and manage customer test drives

    Support the Sales Executives with insight and product knowledge for customers, when required

    Prepare the showroom, ensuring it is always presentable for customers

    Guide customers to the Sales Executive when they express an interest to buy

    During the time spent at your BMW Retailer, a mentor will be allocated to oversee the work-based learning programme. A BMW representative will also visit on an 8 weekly basis to set performance targets and ensure any development needs are being met.

    Requirements and prospects

    Desired skills

    None required, as full training will be provided.

    Personal qualities

    Successful applicants must demonstrate the following:

    • Enthusiasm for excellent customer service
    • Passion for automotive technology
    • Ability to work effectively as part of a team as well as have the confidence to work individually
    • Excellent communication skills
    • Strong organisational skills
    • Good knowledge of computer applications (MS Office)

    Desired qualifications

    Applicants are required to have, or predicted to obtain, GCSE (or equivalent) grade A*-C/9-4 or Functional Skills Level 2 (or equivalent) in the following subjects:

    • English
    • Maths
    • ICT (or one other subject if candidate did not take ICT)

    Future prospects

    On successful completion of the apprenticeship, you will be a qualified BMW Genius. You will also have a Level 2 diploma in Customer Service. Following this, there are various opportunities for progression within the Retailer.

    Things to consider

    Successful applicants must be prepared to travel to the BMW Group Academy in Berkshire to complete their apprenticeship training. Training is completed in one-week blocks approximately once every two months. All training costs are covered by the BMW Retailer (travel, accommodation and food).

    The National Minimum Wage for Apprentices is £3.50 per hour (from 1st April 2018 this rises to £3.70 per hour). This is the legal minimum pay per hour applying to 16-18 year old apprentices and those aged 19 and over in the first year of their apprenticeship.

    For apprentices 19 or over who have completed their first year and are continuing their apprenticeship, the National Minimum wage appropriate to their age applies.

    About the employer

    All Motor Vehicle Technician, Genius, Aftersales Customer Service (Parts & Service) and Motorcycle Technician Apprentices will be employed at their local BMW Retailer, and will attend the BMW Group Academy for their training. The BMW Group Academy is based at Wokefield Park near Reading in Berkshire. All Bodyshop Technician (Paint & Panel) Apprentices will be employed at their local BMW Retailer or Bodyshop, and will attend our body training facility for their training. The body training facility is located in Milton Keynes.


    BMW Group Academy


    57 Croydon Road



    CR0 4QE

    Training provider

    The qualification framework has been designed specifically to suit the Genius role. Candidates will follow a nationally recognised diploma in customer service, achieving a level two qualification. The programme will also include the certification courses for the BMW Genius role.

    On successful completion of the Apprenticeship, the qualifications attained will be:

    IMI Level 2 Diploma in Customer Service

    BMW Genius Certification

    Apprenticeship framework

    Customer Service

    Training provider


    Applications for this apprenticeship are being processed by BMW Group Academy


    Mark Sadler 01189 480 449

    Employer’s Application Instructions

    All applications are to be done through the BMW Apprenticeship website. The apply online link can be found at the bottom of the website below. Once you click on the website link, this will bring up BMW Group UK Careers. Then please click on the left navigation BMW Centre Careers. Following this, please click on the link BMW Centre Apprenticeships. The online application form is found at the bottom of the page. Candidates will only be contacted if they meet the initial criteria for the BMW/MINI programme.

    This apprenticeship requires you to apply through the employer’s website.Apply now


    Employer Name:

    • BMW Group Academy (Reading)

    Level of apprenticeship:

    • Intermediate