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    Alana Caldwell

    Management & Leadership

    Sutton - Sense Communications

    About Alana:

    My strongest subject in school was art, so naturally I went to university to study Visual Arts, because I was told that I needed a degree to secure a good job. Without much thought I embarked on attaining a Bachelor of Arts with no idea of what I wanted to do on the other side.

    Once I completed my degree I found that the skills I had learnt throughout my degree were specific to becoming an artist or an art teacher, neither of which appealed to me. Still unsure of which career path to embark on, I took a few years out to become a certified surf lifeguard and trainer and assessor in Bermuda.

    Eventually I decided to out my creativity to good use and started looking for PR roles in the UK. I found that, at the age of 26, I needed to get some unpaid experience before anywhere would consider hiring me.

    Working alongside apprentices who were almost 10 years younger than me, and at the same level of PR as me, I realised that there was another option for further studies, which teaches principles and skills required for the ‘real world’.

    What Alana is doing now:

    After a couple of years’ experience at Sense, and working my way up the business to start managing accounts, I was presented with the opportunity to further my studies in leadership and management.

    I am currently completing my Level 5 Leadership and Management qualification, while I continue to work. It has been a completely different experience from my degree, because I feel that I have more responsibility to manage my time between work and my studies, and I am still getting paid!

    What Alana’s employer says

    “Since starting her Level 5 apprenticeship Alana has been promoted from a Senior Account Executive to an Account Manager, and is now managing some of our biggest accounts. Her confidence levels have grown tremendously and the skills that she is learning are apparent in the everyday work tasks.

    The best part about the Level 5 apprenticeship is that Alana is adding another degree-level qualification to her CV, but this time it is not hindering her work, it is enhancing it.”

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